WeTransfer is seeking a Social Media Content Producer to work with the content team. The role entails creating platform-specific day-to-day social media content across video, text and static image as well as working with in-house teams, creators and influencers to make social-first content specific to campaigns and marketing moments, with the aim of strengthening WeTransfer’s brand awareness, product adoption and building new, engaged online communities. The ideal candidate will be an experienced, confident content creator adept at making genuinely engaging social-first work while understanding analytics and social platform needs and trends in order to grow an engaged audience.

Note: This role is based in WeTransfer’s New York or London office

Based on the successful candidates skills and experience for the role of “Social Content Producer” we have assessed that in New York this role would expect to pay a base salary of $70,000 - $77,000. In the event that the successful candidate for this position is based outside New York the base salary would be adjusted based on relevant state, or country of residence and relevant market data.

About the company

Every day, millions of people from over 190 countries trust us to handle their precious creative ideas. Since making our name with quick & simple file-sharing, WeTransfer has evolved to help creators organize, share, and get feedback on their work – from inception right up to delivery. We showcase the best brands to more than 80 million users per month, and our editorial platform WePresent has championed unexpected stories of creativity from around the globe and features collaborations from world-famous artists, too. Sounds like fun, right? Allow us to sweeten the deal: as a certified B Corporation, we do all of this while using business as a force for good, balancing people, the planet, and profit along the way.

REQUIREMENTS

Relevant experience as a content creator preferably in a previous brand or media publication
Skills and proficiency in video editing tools (e.g. Adobe Premiere, Capcut) and image editing tools (e.g. Adobe Photoshop)
An eye for what’s trending in the social world and curiosity for what’s emerging
Creativity and the ability to ideate and develop personality-led, engaging campaigns, social-first content series and single-assets
Be a confident communicator with strong writing, visual and content creation skills
Be technically confident with various social platforms and have knowledge and insights into the trends, platform updates, changes and algorithms that are necessary to grow audiences
Experience identifying and working with content creators to reach new audiences
An understanding of social media analytics and the ability to accurately report and pivot content to reflect data
Interest in social issues and a good understanding of online conversations and popular trends among creatives
A proactive and positive attitude. A talent for creativity and experimentation
Fluency in English is a must.

RESPONSIBILITIES

Own the creation and distribution of WeTransfer social media content across Instagram, TikTok, LinkedIn and other relevant channels including static visuals, video and copy
Own and communicate the monthly social media content calendar including daily posting, recurring series and major content moments
Innovate with new social video and formats to attract positive engagement, growth and to stay ahead of the ever-changing media landscape
Ideate thumb-stopping social campaigns around large and small WeTransfer marketing moments
Manage and maintain social partnerships with creators, influencers and platforms that align with WeTransfer’s brand
Support the Head of Social Media in creating monthly reports charting successes, learnings and growth of platforms
Serve as a project manager between departments for key projects for WeTransfer across all social media platforms
Maintain social best practices for WeTransfer tone of voice and creative assets
Live post events on social networks where applicable and be the voice of WeTransfer across social media
Be responsible for the community management of WeTransfer’s social channels