Sonsie Skin is Hiring a Social Content Associate (NYC/hybrid)
Compensation: $55,000 – $60,000 base salary
As our Social Content Associate, you’ll be the primary executor of our Lane 2 content — the always-on, human, platform-native layer of Sonsie’s social presence. While our Lane 1 content focuses on cinematic world-building and brand campaigns, Lane 2 is where the brand becomes livable: warm, educational, community-rooted, and real.
This role is primarily behind the camera. You’re the eye — the person who sees the moment, frames it, and knows how to make it land. Occasionally you’ll be on camera when it’s natural and right, but your craft as a shooter and editor comes first.
You’ll shoot, edit, and publish short-form video content that feels warm and human without losing the soul of the brand. This role reports into the Social Media + Content Manager.
About the company
Sonsie is a way of being. Led by Pamela Anderson, Sonsie exists to make space for people to be exactly who they are. We believe beauty isn’t about correction or perfection, it’s about comfort, rhythm, and coming home to yourself. Our products are designed to fit seamlessly into real life, supporting your skin while simplifying your routine. No excess. No pressure. Just daily essentials that feel good to use and easy to return to.
Sonsie is for those who see beauty as something lived, cultivated slowly, intentionally, and with care.
REQUIREMENTS
Entry-level role with at least 1 year of hands-on content creation and video editing experience.
Beauty experience is preferred but not required.
Skills
• Strong proficiency in CapCut (or similar mobile-first editing tools).
• Comfortable shooting on iPhone and/or DSLR.
• Solid understanding of TikTok and Instagram Reels trends, formats, and best practices.
• Working knowledge of Figma and Google Workspace.
• Ability to edit quickly without sacrificing quality or aesthetic.
Creative POV
• You understand how to make a product feel desirable and educational at the same time — without tipping into infomercials.
• You have a natural eye for beauty content: lighting, composition, movement, and skin-forward visuals.
• You understand how to tell a story in under 30 seconds.
• You’re detail-oriented but not precious: polished, not overproduced.
Mindset
• Curious, proactive, and eager to learn.
• Comfortable experimenting and iterating based on performance.
• Passionate about skincare, beauty, and culture.
• An eye for detail and aesthetic content, capturing every detail beautifully.
• Self-motivated and thrives in startup environments.
Location
• Based in New York City, NY.
• Available for occasional in-person collaboration, shoots, and events.
Bonus
• A portfolio, TikTok, or Instagram account showcasing previous work is highly encouraged.
RESPONSIBILITIES
Creating & Editing Content (Primary Focus)
• Shoot and edit short-form video content for TikTok and Instagram Reels on a weekly basis, primarily executing across our five Lane 2 content pillars:
Product Education — making the science and benefits of Sonsie products feel human and accessible
Community — capturing and amplifying the people who love the brand
UGC — editing and repurposing creator content into polished, on-brand assets
BTS — giving people a real look inside the brand, shoots, and team
Brand POV / Philosophy — short, thoughtful content that expresses what Sonsie believes
• Edit multiple versions of content, testing hooks, captions, and formats. Identify strong organic performers and adapt or push them into paid media when appropriate, in collaboration with the marketing team.
• Edit primarily in CapCut (or similar tools), with a strong sense of pacing, rhythm, and trend-aware execution.
• Adapt trends thoughtfully to fit Sonsie’s aesthetic and voice rather than chasing what’s loud.
Shooting & Capturing
• Shoot content in a variety of settings: studio, office, outdoors, travel, events, and on-the-go moments.
• Capture behind-the-scenes content from shoots, launches, community moments, and brand activations.
• Collaborate with internal teams and external creators to ensure consistent visual language across all content.
• Shoot and edit content featuring Pamela and travel to select brand moments, events, and shoots as needed.
Platform Execution & Optimization
• Publish and schedule content across TikTok and Instagram using a shared content calendar.
• Optimize edits for platform-specific performance (hooks, length, pacing, captions).
• Monitor performance and help refine content direction based on what’s resonating.
Creative Collaboration
• Meet in-person once a week with the team for content reviews, planning, shoots, and creative alignment.
• Support campaign shoots, paid media creative, and UGC editing needs.
• Participate in weekly planning, brainstorms, and creative reviews.
• Help maintain consistency in Sonsie’s visual identity and tone across all social touchpoints.
How We Measure Success
• Strong engagement on TikTok and Instagram Reels.
• Growth in organic reach and community interaction.
• Consistent visual and tonal alignment with the Sonsie brand.
• Ability to translate trends into content that feels distinctly Sonsie.
• Consistently providing weekly content that supports the content pipeline.
• Content that drives genuine understanding — comments, saves, and DMs that show people actually learned something.
