Salary range: $78k- $137k

The Senior Editorial Copywriter is responsible for executing, overseeing, and strategizing copy across Shopbop marketing channels. Qualified candidates are seasoned in fashion retail copywriting and have deep in-house brand experience. This role is instrumental in the development and creation of high-level campaigns & projects including editorial planning & franchises, internal brand decks & reference tools, and strategic copy approach for key marketing moments. The Senior Editorial Copywriter fosters strong cross-functional relationships on a daily basis with graphic designers, art directors, stylists, and marketers to deliver compelling seasonal campaigns that align with overall business goals, acting as the gatekeeper of the established Shopbop brand voice and ensuring messaging cascades to all channels & platforms in an impactful & brand-right way.

About the company

Shopbop is the global online retail destination for style inspiration and discovery, offering customers all over the world a comprehensive, hand-picked selection of ready-to-wear apparel and accessories from over 1,000 established and emerging designers. Shopbop debuts new arrivals, compelling editorial content and styling guidance daily. Shopbop provides world-class customer service, fast, free global shipping worldwide and free returns in the U.S. and Canada.

Shopbop is at the cutting edge of e-commerce, and we are driven to be the daily destination inspiring fashion worldwide, merging a comprehensive brand list and strong editorial perspective with an easy-to-shop, sure-to-delight user experience.

REQUIREMENTS

Experience in editing, copy-editing, and proofreading
Experience working effectively across cross-functional teams and partnering well with people at all levels within an organization
Experience communicating and presenting to senior leadership
Experience in brand identity and voice development
Bachelor's degree in English, Advertising, Marketing, or related field
A digital portfolio showcasing strong examples of past work on multiple channels & platforms
Deep knowledge of the contemporary fashion retail landscape, marketplace competitors, trends, and best practices
6+ years copywriting experience in-house for a contemporary fashion, apparel, or lifestyle brand

Preferred Qualifications

Experience in the fashion industry
Strong understanding of fundamental marketing principles (marketing funnel, customer journey, etc.)
Understanding of community-driven marketing & influencer partnerships
Experience using AI technology as a copywriting tool
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.

RESPONSIBILITIES

Own end-to-end daily copy execution across all site placements, emails, push notifications, and promotional messaging, ensuring consistency of brand voice across all touch points
Ensure all brand language adheres to the established Shopbop brand voice, tone & editorial standards
Lead copywriting for key seasonal campaigns, including high-level concepting & internal presentations
Work alongside junior copywriters to ensure core campaign messaging cascades to other channels effectively
Help lead brainstorming sessions to generate creative ideas & see them through to the customer
Explore emerging content trends and deliver innovative copy solutions as Shopbop expands to new touchpoints and platforms
Proactively identify opportunities to help improve processes & marketing workflows
Build scalable content solutions leveraging AI and automation tools to drive innovation and efficiency for the team
Contribute to the team's creative culture & development through knowledge sharing

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