Doorcam Dress-Up: Alexa Chung, Through the Lens of her Security Camera

In partnership with Instead of Fast Fashion

In a recent Instagram post, Alexa Chung debuted what I hope could be a new series I’ll call “cam-fits” for now. I love the idea of capturing style with a date and time stamp. The look of pure exhaustion one has when reaching their doorstep, the final destination after a long day. And then also to have a recording of the morning’s outlook and outfit when leaving the house. Could this be the start of a viral style trend? I’m for it and for that will be choosing to put more thought into my daily looks. - via IFF on Substack 

Alexa Chung doorcam outfits
alexa chung door cam outfits
Alexa Chung door cam outfits
Alexa Chung door cam outfits

*images credit: @alexachung