New York or Nowhere is Hiring an Art Director (NYC)
New York or Nowhere (NYON) is seeking an Art Director to work closely with our Assistant Creative Director, serving as a key creative partner in shaping and executing the brand’s visual identity across all touchpoints.
Many brands are inspired by New York. Few are synonymous with it. NYON has established itself as one of the most visible and preeminent brands to emerge from NYC over the past 10 years. With a flagship retail store in Nolita, collaborations with icons like SNL and the New York Yankees, NYON is a rare combination of commercially successful and culturally resonant.
This role will work closely with our creative, marketing, and production teams to translate big-picture concepts into compelling, culturally relevant creative that feels distinctly New York or Nowhere.
The ideal candidate has a strong visual point of view, an exceptional eye for design, and the ability to balance elevated brand storytelling with commercial objectives. They are equally comfortable concepting a campaign, directing a photoshoot, and overseeing the details of a digital or physical brand experience.
We're looking for someone who understands the intersection of fashion, culture, design, and storytelling, and who can bring fresh ideas to the table while maintaining a consistent and recognizable brand identity.
About the company
Founded in 2020, New York or Nowhere (NYON) is a lifestyle & apparel brand inspired by the greatest city in the world. With IP that's beloved from Brooklyn to Berlin, a flagship retail store in the heart of Nolita, and ongoing partnerships with the NY Knicks and TCS New York City Marathon, NYON has established itself as the preeminent brand for anybody who loves (or lusts after) the city that never sleeps.
REQUIREMENTS
5–7+ years of experience in art direction, graphic design, or a related creative role, ideally within fashion, lifestyle, retail, or a culturally driven consumer brand.
A strong portfolio demonstrating exceptional taste, original thinking, and experience developing and executing integrated creative campaigns.
Excellent understanding of typography, layout, composition, photography, and visual storytelling.
Proven experience art directing photoshoots and collaborating with photographers, stylists, designers, and production teams.
Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign; familiarity with Figma is a plus.
Strong understanding of creative across digital, social, e-commerce, and physical brand environments.
Ability to take a project from concept through execution while maintaining exceptional attention to detail.
Strong communication, presentation, and collaboration skills.
Ability to thrive in a fast-paced, highly collaborative environment while managing multiple priorities.
RESPONSIBILITIES
Creative Direction & Brand Identity
Help develop and execute the brand's visual direction across campaigns, product launches, collaborations, retail, digital, and social channels.
Translate creative briefs and business objectives into strong, cohesive visual concepts.
Maintain and evolve the brand's visual identity, ensuring consistency and a high standard of creative execution across all touchpoints.
Collaborate with creative leadership to develop seasonal concepts, campaign narratives, and broader brand storytelling initiatives.
Stay deeply connected to fashion, art, design, photography, and culture to bring fresh perspectives and relevant ideas to the brand.
Campaign Development & Art Direction
Lead the visual development of campaigns from initial concept through final execution.
Develop mood boards, creative treatments, visual references, and presentations that clearly communicate creative direction.
Art direct editorial, lifestyle, and product photoshoots, including photography, styling, composition, lighting, and overall visual storytelling.
Partner with internal production teams and external creative partners to bring concepts to life.
Oversee image selection, retouching, and final asset delivery to ensure work meets the brand's creative standards.
Design & Creative Execution
Provide art direction and design oversight for digital marketing, e-commerce, email, social, print, packaging, and retail creative.
Collaborate with graphic designers, photographers, retouchers, and content creators to ensure cohesive, high-quality execution.
Review creative deliverables and provide clear, actionable feedback throughout the design process.
Balance creative ambition with practical timelines, budgets, and production requirements.
Ensure all creative work feels elevated, intentional, and aligned with the brand's aesthetic.
