Shop These Indigenous Women Owned Fashion Brands
by Azucena Melchor
These Indigenous women, inspired by years of tradition, are paving the way for a future of sustainable fashion.
photo: @shynatives
SHY NATIVES
Northern Cheyenne ‘Shy Sisters’ Madison and Jordan Craig launched Shy Natives with more than just fashion in mind.
The sustainable brand which specializes in colorful clay earrings and comfortable, timeless lingerie embodies a project of “reclaiming our bodies and sensuality, and providing a safe and supportive platform for humans to express themselves however they like.” Plus, the sisters work hard to uplift other indigenous creatives with their content.
*Image: Cherica Bra
photo: @4kinship
4KINSHIP
Formerly known as Orenda Tribe, Navajo woman Amy Yeung’s 4Kinship features sustainable Indigenous-made and upcycled garments with a whimsical and outdoorsy feel.
Following a career designing fast fashion in LA, Yeung founded 4Kinship focused on “creating with consciousness” and “soulful” fashion, all the while opening up a space for indigenous artists to create. 4Kinship is equally committed to aiding indigenous communities and has recently dedicated resources to supporting Diné domestic abuse shelters.
photo: @coutukitsch
COUTUKITSCH
Dorian Kitsch and her partner Kofi Oteng founded Coutukitsch in 2010 to fill the void in finding affordable, high quality fashion jewelry in Calgary, Canada.
Then in 2023, TUU by COUTUKITSCH opened as a women's concept shop offering a curated assortment of goods from all over the world with a special focus on Canadian brands.
photo: @j.okuma
JAMIE OKUMA
An artist for life, Jamie Okuma designs intricate wearable art and has been featured on runways and in museums across the United States. Her pieces, including oversized silk scarves and beaded garments and accessories, are heavily inspired by her diverse indigenous roots. Jamie Okuma is also the first Indigenous member in the CFDA (Council of Fashion Designers of America).
Okuma is a member of the La Jolla Band of Luiseño Indians in Southern California, and has Shoshone-Bannock, Wailaki, and Okinawan roots.
*image: Down Save Selvage Puffer Jacket
