Interview With Creative Strategist Kyuhee Baik

SSENSE GLOBAL
Interview with Kyuhee Baik via SSENSE

If there’s one place that 2020 took mercy on, it might be South Korea. It is one of the highest ranked countries for its management of the COVID-19 global health crisis. It’s the world’s internet capital, and has given rise to the most organized and passionate generation of online activists. And it’s the birthplace of creative geniuses like BTS and Bong Joon Ho. Korea is an emerging and exploding phenomenon, its cultural presence only continuing to grow and permeate globally. “For the past century, global culture has been Western-dominant,” Kyuhee Baik tells me, “but Asia has a very long, refined history that has been overlooked.” …

*Excerpt via SSENSE “Creative Liaisons With Kyuhee Baik” by Elaine YJ Lee / photos by Kyuhee Baik

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