Roxanne Assoulin is a fast-growing DTC brand, based in NYC on a mission to create jewelry that makes people smile! Founded by industry veteran Roxanne Assoulin, our purpose is to make the world a little bit brighter, bracelet by bracelet.

Currently looking for a Content and Creative Manager to support all content related needs at our fast-growing brand. You will work closely with our Founder and CEO to tell our brand story. You will set and execute the vision for content for our Social Media (Organic and Paid), Website, Emails and other channels. The ideal candidate for this role will have impeccable taste: an eye for great design and an ear for smart copy and will be comfortable guiding both. You must be hands-on, able to take a project from briefing to concept through to execution, with the ability to both lead and execute along the way.

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REQUIREMENTS

5+ years of experience in a creative role at a consumer focused company

Strong portfolio of work that showcases expertise in content creation for an E-Commerce company: Website, Email, Social Media, etc.
Ability to work well independently, as well as part of a team
Strong and positive work ethic; scrappy and entrepreneurial
Intellectually curious and love learning constantly
College degree required

RESPONSIBILITIES

Content Development

Execute all creative and copy to effectively tell the story of the brand, collections and products on Social, the RA website and email channels in a consistent voice
Lay out Organic Social media content calendar in partnership with marketing, in sync with communication calendar
Plan and execute tailored content in the format appropriate for each Social media channel including video, Gifs, photography and graphic design
Partner with Merchandising, Marketing and the external digital agency to define asset needs to support Paid Social ads
Work with Graphic designer to pull together email compositions
Manage the balance of presenting the brand through highest quality content and also driving conversion to achieve the brand’s commercial goals
Support A/B testing to learn and improve performance of all content, incorporating feedback into future development

Photoshoots

Ideate creative concepts with our Founder
Produce all photoshoots, coordinating with all external parties (photographers, models, etc.) as well as internal stakeholders (design, merchandising, marketing, etc.). Manage budgets for all shoots
Oversee all retouching efforts internally / externally as applicable
Ensure highest quality representation of the brand

Marketing Leadership