The Copywriter sits on the Brand & Integrated Marketing team, and plays a critical role in crafting compelling and original messaging to support marketing efforts across the business. This exciting and dynamic role requires strong creative and strategic thinking as well as high-quality organization and execution. They will work to express the brand voice in a multitude of ways throughout the customer experience, from emails, to site, to paid ads, to physical assets. A successful copywriter will become an expert in the RTR voice and bring the RTR point of view to every corner of the brand, while reflecting the current cultural environment.
About the company
Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel, accessories and home decor from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation.
REQUIREMENTS
2 years of experience in house at a consumer-facing brand or agency
Excellent communication, editing/proofreading, and problem-solving skills
Bachelor's degree in journalism, creative writing, English or fashion emphasis preferred
Experience writing women’s fashion copy (ecommerce experience a plus)
Digital-first writing style that understands how to stands out on social platforms - specifically TikTok
Deep understanding of current trends across fashion, music, art, design, food, travel and culture/the internet at large
Ability to describe fashion trends and designers and give style advice to our customer in a fresh and voice
Ability to work both alone and with a team in a fast-paced, deadline-driven environment. Must be able to prioritize and handle multiple projects at once.
RESPONSIBILITIES
Develop engaging, fashion-focused copy, styling content, promotional messaging for emails, push, site, blog, collateral, packaging, and OTT (scripts)
Work closely and flexibly with Art Directors and Designers to develop campaigns for seasonal moments, designer launches and brand moments
Support in developing new copy approaches for our subscriptions, liquidation and promotions
Ideate new content franchises that reflect our new brand and content strategy
Collaborate with the social team to develop fresh and original social and creator campaigns, with a focus on TikTok
Deeply understand our current and future customers and identify inspiring new ways to connect with them through language
Demonstrate excellence in editing, grammar and proofreading
Help with social and paid marketing copy as needed
Work with the Sr Manager, Copy to craft new brand voice and messaging guidelines that provide the entire creative organization a verbal compass
BENEFITS + PERKS
Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!).
Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
401k match - an investment in your future.
Company wide events and outings - our team spirit is no joke - we know how to have fun!
Hybrid Work - our corporate employees have the option to work remotely 2 days a week, in accordance with Company policies
