Airbnb is Hiring Creative Lead Copy (San Francisco)

photo: @mojave_stargazer

Founded in 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique travel experiences around the world. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb allows people to Belong Anywhere through unique travel experiences at any price point, in more than 34,000 cities and over 190 countries. We promote a culture of curiosity, humanity, and creativity through our product, brand, and, most importantly, our people. 

It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, and are passionate about the company and our values. The Creative Lead, Copy will report to the VP Creative and be based in San Francisco. They will be responsible for leading full-scale integrated advertising campaigns from concept to completion, helping to raise the bar of creative excellence in our team. 

Our ideal candidate is a driven and inspirational creative leader whose work will elevate and distinguish Airbnb’s brand, help audiences understand what we offer and why it’s meaningful in their lives, and ultimately inspire more people to embrace their curiosity and participate in our community. Frequently acting as the senior creative leader of an integrated project team, you effectively communicate with fellow team members and other partners within Airbnb, strategically multi-task, and proactively solve problems, all while meeting tight production deadlines. You make decisions confidently and quickly, in an effort to support Airbnb’s creative vision. You will be working daily in collaboration with Creative Leadership, Production Leads, Marketing Leadership, and Program Managers, to create advertising concepts in a demanding, fast-paced environment.  

photo: @itsthatocgirl

REQUIREMENTS

• Minimum of 10+ years of relevant experience leading global brand campaigns, preferably a mix of advertising agency, creative studio, and in-house experience. .

• Outstanding portfolio demonstrating best-in-class campaign work.

• Demonstrated success in leading multiple cross-media campaigns.

• Strong conceptual and brainstorming skills, leading and participating whenever needed.

• Experience collaborating closely with Brand Management teams. Ability to translate market research, data, and strategy to creative solutions.

• Flexible and dependable.

• Ability to think both strategically and tactically, concept through execution.

• Exceptional communication and presentation skills—you can effectively communicate and passionately defend decisions both internally and to clients.

• Empathy for the customer, and empathy for individuals on a creative team.

• Passionate about Airbnb’s mission and purpose.

RESPONSIBILITIES

• This is a hands-on as well as strategic role to lead and create best-in-class creative ideas, conceptualization and execution of creative solutions alongside a Creative Lead, Art partner. This includes generating big creative ideas and executing work on their own, as well as managing and approving the work of their assigned creative team.

• Mentor junior creatives, guiding them to generate a wide range of advertising concepts, high-level copywriting and content strategy, providing evaluation, mentorship, and counsel.

• Help evolve and innovate our creative messaging strategy in-market and represent the voice and tone of the Airbnb brand.

• Foster a respectful and collaborative environment.

• Define and develop campaign creative best practices to create compelling narratives.

• Help ensure quality copy production and effective communication with creative teammates, agency partners, production companies, and external clients.

***APPLICANT MUST SUBMIT A CURRENT PORTFOLIO OF WORK TO BE CONSIDERED***

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