Written by Alexa Wilson
No, it’s not just you--we’re seeing purple everywhere too and it’s partly because Pantone named ultraviolet it’s color of the year. Despite a darker shade grabbing the title, it’s softer tones of lilac and lavender that are dominating everything from footwear to makeup to home decor. Seriously, it’s everywhere. Not that we’re complaining--lavender is a refreshing departure from millennial pink, while still ticking all the same boxes. Plus, there’s a really nice sense of nostalgia with lavender that makes it such an interesting color when it’s used in unexpected ways. Lavender fanny packs, anyone?