Instead of Fast Fashion, Shop SourceUnknown
Launching a business in March 2020 seemed like the most inopportune time, but Source Unknown was able to forge itself successfully on to the e-commerce scene at the height of a global pandemic.
Luckily for this multi-brand retailer, the online shop found a solid footing on Instagram being quickly known for its affordable luxe style garments, shoes and accessories. The brand’s aim is to be a one-stop shop to find minimal pieces without the expensive price tags, targeting women who value a seasonless wardrobe yet with some trend items mixed in.
FRINGE BLANKET COAT $745
OVERSIZED COLLAR CARDIGAN $285
CONTRAST WELLINGTON BOOTS $118
Its well-traveled founder Chloe Shim wants to share her knowledge of independent East Asian and European brands to the fashion market. Reading through the product descriptions, Source Unknown has thoughtfully curated what seems to be slow fashion items. Although the actual sourcing of its brands are as it is in the name, unknown, we appreciate the inclusivity of the models and utilitarian styles for women spending within a budget.
OVERSIZED CABLE KNIT SWEATER $178
DOUBLE-FOLDED WAIST TROUSERS $118
CHECKERBOARD KNIT BUCKET HAT $58
