Instead of Fast Fashion, Shop Reformation
Sustainability is the buzzword of the year in fashion and it’s no surprise that brands are making changes to be more eco-conscious. While fast fashion is still a large part of the industry, brands and consumers are becoming aware of the unethical and harmful practices that often come with it. One of the pioneering brands of the sustainability movement is Reformation. With several initiatives and practices in place to protect the well-being of our planet, this brand is inspiring others to do the same.
Reformation tries to make everything they do Earth friendly, from choosing fabric suppliers to choosing energy efficient lights for their offices. Some of their favorite fabrics include linen, organic cotton, and recycled cashmere, and their favorite source of electricity comes from wind power. They even call their packaging “vegetable bags”, and they’re 100% compostable.
Despite prioritizing sustainability, this brand still recognizes the impact of fashion on the Earth. So in exchange for the resources used during one quarter, Reformation partners with Earth loving foundations and programs to create projects to give back to the environment. To maintain transparency, Reformation releases a sustainability report for every quarter to measure their impact, track their progress, and set goals for the future. In the first quarter of 2019, Reformation has created the Honduras Coffee Growers Clean Water Project to provide clean water filters to rural families. As a result, families won’t have to harvest wood and burn fires to boil their water. This project will reduce 100,000 metric tons of CO2, deliver 205 million liters of clean water, and help 2,200 families. Reformation has also implemented “climate credits”, or carbon offsets, which are available for purchase on their website. These purchases go directly to verified projects to reduce our carbon footprint.
Shop Reformation’s newest clothing for the summer, and know that you’re supporting Earth in style. Reformation would also like to remind us to vacation responsibly this summer by traveling sustainably.