Forever Chuck.

The Chuck Taylor sneaker is that one shoe that continues to grow its loyal following. From generation to generation, people have grown up with Converse as a brand and a lifestyle. The 'Forever Chuck' campaign solidifies the way that Converse keeps its cool factor with a Gen Y pack featuring Sabrina Carpenter, Cole Sprouse, Taylor Hill, Alton Mason, Alisha Boe, Selah Marley and Rowan Blanchard. The campaign shot by Ryan McGinley, creative directed by Phillip Dietz and visually produced by Jen Brill Studio, Converse's most iconic style aims at a new generation of teenagers. New faces, new Instagram account, and new slogan, "It's all in how you wear them," a pair of Chucks lasts forever. From Sabrina Carpenter, to Taylor Hill, to Cole Sprouse, whatever your style, however you feel, there's a Chuck Taylor for every you.