Dedcool is My Perfume Of the Season
Photo: Dedcool
by Azucena Melchor
With such a large range of fragrances available, it’s hard to know where to look and what you’re getting, but when you find that perfect scent, all you can do is keep breathing it in!
This summer, I came across DedCool on social media, hearing high praise for its vegan, sustainable and affordable scents. I quickly ordered a variety of samples that caught my interest and by the time I had tried them all, DedCool had already climbed high on my list of favorite perfume labels.
The main reason is because I feel confident and safe supporting the brand. Founded in 2016 by Los Angeles based Carina Chaz, DedCool has a long list of attributes that set it apart from other perfumeries. All fragrances are water-free, natural and biodegradable, skipping out on harmful ingredients that show up so often in ingredient lists. All are made in-house in small batches. All packaging is recyclable and pretty damn cute.
Most importantly, DedCool’s unisex fragrances can be described as refreshing, clear and sophisticated. My personal favorite and one of my most-worn scents as of late is a DedCool-dubbed “boy smell” called Fragrance 05 “Spring”, featuring notes of anise, cardamom, lavender and more. Wearing it feels nostalgic, like riding in the passenger seat with the windows open on a sunny day:)
photo: @dedcool
If you really like their scents, they also carry detergent, soaps and other products that make you and your things smell good.
TLDR: DedCool is vegan, cruelty free, small batch, sustainable, unisex, nontoxic, biodegradable, affordable, woman owned and smells really really good. Pick up my personal favorites here or find your own.
FRAGRANCE 05 “SPRING” $90
RED DAKOTA $90
*Originally published in August 2021, updated july 20, 2023.
*DNAMAG uses affiliate links, but these do not influence our editorial content. We may earn commission for any sales from affiliate links.
MARC JACOBS
