photo courtesy of brand

Zadig & Voltaire is synonymous with new luxury marked with a cool rock n' roll vibe. The French based brand was founded in 1997 and since then has evolved its rtw lines to women, men's, shoes, accessories and children's wear. What you need to know about this brand is that it's got fashion in its blood. Founder Thierry Gillier comes from a global fashion lineage, his grandfather Andre Gillier co-founded Lacoste. His wife and the brand's creative designer, Cecilia Bönström has consistently kept the brand's DNA in tact, always effortless Parisian chic with that street-style edge to match. Its distinct style from affordable distressed ripped jeans to luxurious cashmere sweater and t-shirts that easily translates "hey, I'm with the band."