For its Spring-Summer 2023 show, Ganni worked with AI artist Cecilie Waagner Falkenstrøm to create an AI show presenting in a most natural form. Creative Director Ditte Reffstrup’s first thought was trees - a symbol of hope and life. Reffstrup aimed to find a way for AI’s potential as good.

“As a mother of three kids, and as a woman running a business, I think a lot about how to raise my kids to be kind, to feel secure, to be responsible. It’s the same with GANNI, how do we grow this brand into the most responsible business it can be? So we talked about how it might be possible to create a kinder, more thoughtful AI, one that does good.”