Dover Street Market is Hiring a Senior Marketing Manager (London, UK)
We are seeking a commercially-minded and highly creative Senior Marketing Manager to lead the strategic development and execution of our marketing communications across all channels.
Reporting to the Marketing and E-Commerce Director, this role will be responsible for defining and delivering our communication strategy, creating compelling content frameworks, establishing clear content pillars, and ensuring consistency across all customer touchpoints.
The successful candidate will lead and develop a multidisciplinary team covering CRM, social media and website content management, ensuring all customer communications are engaging, consistent and commercially effective.
About the company
Conceived by Rei Kawakubo of COMME des GARÇONS, the original Dover Street Market was first opened in London, Mayfair in September 2004. Since then a further five Dover Street Market stores have opened in Ginza (Tokyo), New York, Singapore, Beijing and Los Angeles.
REQUIREMENTS
Proven experience leading CRM, marketing communications, or brand marketing functions ideally within luxury, fashion or premium retail
Experience working with multi-brand or brand-diverse portfolios is a strong advantage
Experience with CRM/ESP platforms, CMS platforms, and social scheduling/analytics tools
Experience managing and developing creative and content-focused teams
Strong strategic and editorial judgement, translating brand positioning into channel-appropriate content plans
Experience creating content frameworks, content pillars and messaging architecture
Excellent storytelling, copywriting and creative briefing abilities
Strong understanding of digital channels, customer journeys and content performance
Strong analytical skills with the ability to interpret customer and campaign data to inform strategy
Commercially minded, highly organised and confident influencing senior stakeholders
RESPONSIBILITIES
Own the marketing communications strategy and annual communications plan for Dover Street Market owned channels (social media, email marketing and website content)
Lead, coach and develop a high-performing marketing communications team, setting clear objectives and fostering collaboration and accountability.
Develop channel specific content pillars, messaging frameworks and editorial calendars that strengthen brand awareness and customer engagement
Generate and champion innovative campaign and creative concepts that drive footfall to store and traffic to the e-shop
Establish communication processes, planning frameworks and content governance to improve effectiveness and efficiency
Own the CRM strategy and roadmap, including client segmentation, lifecycle communications, and retention programmes
Own channel performance and use customer insights and performance data to optimise communications and maximise commercial impact
Brief creative team on content requirements, prioritise workload and ensure timely delivery of assets
Act as brand guardian, ensuring all content aligns with brand voice, positioning and business objectives
Ensure consistent brand messaging and storytelling across all customer touchpoints.
Lead on cross-functional marketing projects working closely with E-Shop, Content, Merchandising, PR, special projects, VIP teams and other DSM territories
Manage agencies and external partners where required
