Instead of Fast Fashion, Shop Nonna
Good things happen when a former film and tv stylist/costume designer decides to open up a shop. Olivia Lucia Perez launched NONNA in the beginning of 2015, a coveted Los Angeles boutique for girls who can't imagine wearing anything Lululemon on a Saturday. NONNA carries an impressive roster of fashion designers from Batsheva, Rachel Comey, Baserange, MONDO MONDO, Nanushka and the list goes on. The site's photography and aesthetics are very editorial, while merchandise is curated in a thoughtful manner. That's probably the stylist in her and it's working.