Girls Collaborating With Girls: Selena + Petra
Sometimes behind every successful woman, is another successful woman. Exhibit A Selena Gomez's summer pop hit "Fetish" featuring Gucci Mane comes with a dreamlike video directed by Petra Collins. It was two years ago that Selena and Petra met, when she first photographed the singer/actress for Wonderland Magazine. Since then it has been a creative friendship where collaboration comes as easy as 'wanna grab a coffee?' "Fetish" plays out like a suburban princess experiencing love angst. The style and movement of the video is like watching someone's fantasy play out. Petra puts her girlgaze touch to music, while Selena continues to take her talent to new phases. Working with friends can be rather stressful, but when it does work out it always shows in the end product. It's obvious to me as a viewer and fan of both, that Selena puts forth a lot of personal and work trust into Petra's vision. That is collab goals.
Watch the video below. Also read the interview between the two collaborators on what it was like to collaborate on "Fetish".