Laundry Day with Ariana Roviello of Laundré
Imagine a way cooler Central Perk if there were to be a Friends reboot. Laundré would be the ultimate hangout for the millennial versions of Ross, Rachel, Monica, Chandler, Joey and Phoebes.
It's not just the location, Sightglass Coffee, bagels and atmosphere that makes it millennial friendly, Laundré is a multi-task establishment. Laundromat slash cafe slash gallery slash a really cool place to get work, laundry and hanging out done all in one spot. This community vibe that sits in the heart of the Mission District in San Francisco was created by Ariana Roviello. When you think of laundromats, you don't equate it with airy, sunny, open space. You walk inside Laundré and it's approachable, relatable and functional.
DNAMAG: Where did you grow up and what did you want to be when you grew up?
ARIANA ROVIELLO: I grew up in Sonoma, California. When I was young I wanted to be a pop star - but who doesn’t?!
DNAMAG: What was the light bulb moment when you decided that opening up Laundréwas a really good idea? And what came first the idea of the laundromat or the cafe?
ARIANA: I had initially come up with the concept while in college but had never thought seriously about pursuing it until I was a year out of school. I kept having terrible laundromat experiences and finally thought, if no one is going to make this better I will.
DNAMAG: You've conceptualized this very unique space of cafe, mini-gallery and laundromat. Would you say that you're experimenting with ideas and expectations or is this what you initially wanted?
ARIANA: At its core this is what I initially envisioned which I’m really proud of. There is definitely some tweaking I’d do for additional locations but overall, I’m really happy with the outcome of this one!
DNAMAG: Advice for those who want to start their own business, do's and dont's?
ARIANA: I don’t think there are do’s and dont’s for starting your own business. People start their companies in a variety of different ways and that’s whats so cool about it. I love learning about how people got from point A to point B. All I would say is to be persistent and stay true to your vision.
DNAMAG: Any wash/dry tips to share to make their next laundry visit an easy one?