Estimated yearly salary: $90k-$110k

Innisfree is seeking a Social & Content Manager to join our growing team and help lead platform storytelling, community engagement, and campaign execution across platforms like Instagram, TikTok, YouTube, and Facebook. This role is pivotal in shaping innisfree's brand voice, translating cultural trends into engaging content, and building meaningful connections with our audience. If you live and breathe social, love turning trends into scroll-stopping content, and thrive in a fast-paced, beauty-obsessed environment--this role is for you!

In this role, you’ll work closely with the Integrated Communications Associate Director to bring platform strategies to life, lead content planning, and support campaign execution from concept to post-mortem. You’ll help manage team workflows, support cross-functional projects, and ensure every piece of content feels cohesive, intentional, and totally Korean skincare / innisfree.

You’ll lead content development across evergreen storytelling, product launches, and VIP activations, bringing bold, social-first ideas to life through visual storytelling, copywriting, and trend-savvy execution. You’ll also support paid media content needs, manage external creators, and collaborate on influencer and community event strategies.

As a hands-on creative, you’ll ideate, shoot, design, and edit content that reflects innisfree's customer-first, culture-driven approach. You’ll engage daily with our community, amplify brand visibility through thoughtful interactions, and use performance insights to inform what we do next. You’ll also support reporting, post-campaign analysis, and trend tracking to keep our content fresh, relevant, and high-performing.

About the company

Founded in 1945, Amorepacific Group is Korea's leading beauty company, operating over 30 beauty, personal care, and health care brands including Sulwhasoo, Laneige, Etude, and innisfree.

REQUIREMENTS

Bachelor’s degree in Communications, Marketing, or a related field
4+ years of experience producing organic social content for a social-first brand
Demonstrated leadership in managing teams and/or headcount
Robust portfolio of platform-native, culturally relevant, and creatively original short-form content
Skilled at translating brand objectives into compelling, social-first campaigns with a performance-driven mindset
Deep cultural fluency and strong awareness of beauty, pop culture, and media trends
Expertise in community management, copywriting, customer service, and content editing
Proficient in Adobe Creative Suite, Figma, CapCut, Canva, Dash Hudson, and Meta Business Manager
Familiar with TYB, Brand Bastion, and other community engagement tools
In-depth knowledge of TikTok, Instagram, YouTube, Facebook, Pinterest, and platform-specific algorithms
Experience managing social budgets and leading in-house content shoots
Excellent communication and briefing skills; confident in pitching ideas and integrating feedback
Highly proactive with strong project management skills in cross-functional environments
Proven ability to collaborate across teams and drive innovation in fast-paced settings
Willing to support community engagement during weekends and holidays as needed
Committed to upholding brand safety, content quality, and high standards in a dynamic digital landscape

RESPONSIBILITIES

Content Strategy & Creative Development

Manage the development and execution of the social content calendar across all platforms
Act as the internal creative strategist, bridging brand goals with social trends, community insights, and visual storytelling
Concept, plan, and execute content for always-on storytelling, campaigns, and real-time moments
Write clear, compelling briefs for creators, freelancers, and cross-functional partners
Collaborate with Specialist & interns to develop content inspired by community sentiment, trends, and brand mentions
Support VIP talent strategy, briefing, and content capture
Identify new content formats and platform opportunities to keep the brand culturally relevant
Partner with creative and brand teams to evolve the brand’s visual expression and maintain a cohesive social presence
Maintain and optimize the social creative library to support a consistent content pipeline

Community Engagement & Platform Management

Manage daily engagement across TikTok, Instagram, Threads, YouTube, and Facebook, ensuring timely, on-brand responses
Develop and maintain a distinct, engaging brand voice across captions and community interactions
Partner with Customer Service and Marketing to proactively develop FAQs and response strategies
Manage external tools (i.e. Brand Bastion, TYB) to streamline engagement and improve efficiency
Monitor cultural trends and viral moments to strategically insert the brand into relevant conversations
Support weekend and holiday community management, as needed

Strategic Planning & Cross-Functional Collaboration

Participate in campaign planning, creative brainstorms, and marketing syncs to align storytelling and execution
Collaborate with regional and global teams to support content moments and showcase IRL activations
Support campaign building, content planning, and calendar development in alignment with senior leadership strategy
Communicate updates and share content calendars with cross-functional teams on a bi-weekly and monthly basis

Performance, Reporting & Optimization

Own social performance reporting across all platforms, delivering monthly and post-campaign insights
Conduct content audits, competitive analysis, and trend monitoring to inform strategy
Identify keywords and hashtags to support content discoverability and performance
Contribute to the development of the social playbook and implementation of best practices
Act as a thought leader, proactively sharing platform innovations, learnings, and strategic recommendations

BENEFITS + PERKS