What We Want: Gen Z Yellow 🌼

Move over millennial pink, the next generational color is ready to take over. Soon enough we'll all be coveting "Gen Z yellow" a color that's so vibrant, youthful and there's no denying that it's a standout. For the more stylish risk takers, we'd love to see you don a daisy-print ruffle dress in what Pantone calls the color of the next generation. 

*Opening image credit: Robert Bellamy 

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