Architecture For The New Girl; Prada SS19
A common thread between most luxury houses right now is how to pull in the new generation of consumers. Miuccia Prada has never been reluctant to change, if anything she opens the doors wide for design and social innovation. Perhaps unlike a majority of luxury houses, Miuccia Prada is ready to go against the grain. The designer is very outspoken about the next generation and contemplates about the new world that we are coming into. As told to Vogue, “Young people are different kinds—they’re intelligent, they’re stupid, they’re cultivated, they’re not. I speak to people. What worries me,” she added, “is simplification. Because politics is run by slogans—or not even that, by a hashtag. If you take away content and simplify, at a certain point you can’t say anything.”
A new dawn, a new day, a brand new band of consumers. With that every designer these days has got to put their innovative “out of the box” foot forward and conceptualize what today’s modern woman wants. For Spring/Summer 2019 collection, the brand collaborated with world renowned female architects, Kazuyo Sejima, Elizabeth Diller and Cini Boeri to design new fashion forward accessories utilizing Prada’s heritage nylon fabric.
The collection breathes in new paths for women to take, going forth into the future wearing oversized statement headbands, 60’s A-line silhouettes and sheer knee-high socks. Very cool pairings of classic Prada with youthful tie-dyes and a thankful return to big eyewear.